March 26, 2006
Chowking steps up global forays
Chowking Food Corporation stepped up its global expansion with the recent opening of a fifth store in the United Arab Emirates (UAE), boosting its international presence to 17 stores.
Dubai-based Chowking Orient, a franchisee of Chowking and the owner and operator of Chowking stores in the UAE, inaugurated its fifth store in Al Satwa,
Chowking Al Satwa mostly caters to Filipinos in
Chowking stores have also become a favorite dining place for most Filipinos in
Chowking started its
With the steady patronage of Filipino customers and a growing base of other nationalities, Ahmed Lafir, UAE Territorial Franchisee of Chowking, is looking towards an aggressive store expansion program.
"We are very excited with the prospects of Chowking, not only in the UAE but also in the region," Mr. Lafir said. "In the coming months, we are determined to expand the business further. And with the support I’ve been receiving from the mother company in the
Recently, the franchise owners also invested in a central commissary and distribution center located in Al Rashidya.
Chowking president Rufino de la Rosa said UAE will be a leading and important market in Chowking’s international expansion. According to him, this is the perfect time to expand in UAE, which is the center of commerce and trade in the
Chowking is a member of the Jollibee Group, the largest fast-food chain in the