| SOME 16,000 overseas Filipino workers (OFWs) and 126,000 sari-sari store owners benefit from the success of this year's Puregold Price Club Inc.'s three-day convention now going on at the World Trade Center in Pasay City.
The convention, dubbed "Ang Tindahan ni Aling Puring," opened its doors to aspiring micro-entrepreneurs and sari-sari store owners who, through the activity, was able to interact not only with other small-scale businessmen but also with the manufacturers of the products they sell.
Susan Co, vice chairman of Puregold Corp., said, "At Puregold, it has always been our dream to give the Filipino consumer the best possible shopping experience, offering value-for-money, convenience, and unmatched support to all our customers."
"The Aling Puring Program is particularly close to our hearts, because it embodies our guiding principle: that the success of Puregold can only be achieved by enhancing value in the community that we serve. And we can only do so if we provide an environment where our customers and business partners can also thrive," she said.
For his part, Puregold Price Club Inc. president Leonardo Dayao said the convention was "more exciting and substantive" this year through the inclusion in the program of a project for OFWs as well as a cooperative development project.
"Aptly called our 'bagong bayani,' our OFWs deserve all our support for helping enliven the Philippine economy through their billions of pesos in remittances annually," he said.
Dayao added that Puregold has, through its convention, succeeded in making the establishment of a sari-sari store into "a viable and practical option" for balikbayans that may ease their need to go abroad.
Dayao further said that the convention has provided a venue for the Puregold Price Club members and other sari-sari store owners to hone their skills as micro-entrepreneurs and an opportunity for the manufacturers and producers to better understand the concerns and needs of their consumers as well as to showcase their newest products.
The sari-sari store convention runs from May 31 to June 2, from 9 a.m. to 7 p.m. at the World Trade Center on Roxas Boulevard, Pasay City, and is participated in by Colgate-Palmolive, Nestlé, Procter & Gamble, Unilever, San Mlguel Corp., Del Monte, Purefoods, CDO, Universal Robina Corporation, Rebisco, Nissin Monde, Splash and other basic and quality commodity manufacturers.
The first two days of the show is open exclusively for the members of the PPCI while the last day of the convention is open to the general public interested in embarking on small-scale retail business.
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